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The Amer-I-Can Program 269 S. Beverly Drive #1048 Los Angeles, CA 90212

Origin
Amer-I-Can was founded in 1988 by NFL Hall of Fame recipient, Jim Brown. The program goal is to help enable individuals to meet their academic potential, to conform their behavior to acceptable society standards, and to improve the quality of their lives by equipping them with the critical life management skills to confidently and successfully contribute to society. The training initially focuses on attitude modification designed to heighten the individual’s self esteem and motivate them toward positive behavior. Trainees quickly develop an understanding between cause and effect relationship, behavior and outcome and learn how to make better choices. By experiencing small but repeated positive behaviors, the trainees are able to realize their goals can be achieved through multiplying individual successes. With a positive attitude and a desire to improve their quality of life, trainees are taught the techniques of life skills and learn to take responsibility for their lives and destination through self determination.

Philosophy
We believe that the failure in personal development and the lack of self-esteem are the root causes of the aforementioned problems that plague our society today. We believe that by enlarging the scope of individual lives, by introducing them to self-determination techniques, by motivating them with goals, by showing them how to improve and achieve success and financial stability, we will save lives that now seem to be lost.

The journey to successful completion of a goal represents the heart of the Amer-I-Can Program. It is the path and the understanding of each step along that path that is the backbone and structural foundation upon which our program solidly rests. Success is not only for the elite, well-educated, and the wealthy. Success is there for those who want it, plan for it, and take action to achieve it.
The Amer-I-Can Program will help participants develop their attitude from one of self-doubt to self-determination. We believe that in addition to understanding the goal-setting process, a person must honestly examine the whys and wherefores of past behavior patterns that have negatively affected their life. Once this understanding has been firmly established, the person will be able to change their thing from “I Can’t” to “I-Can,” by accepting the responsibility of determining the direction of their life.
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